sustaining trends in audio land, 2022 edition

Forecasts are difficult, especially when they concern the future – Mark Twain

In last years edition about sustaining trends in audio land I’ve covered pretty much everything from mobile and modular, DAW and DAW-less up to retro outboard and ITB production trends. From my point of view, all points made so far are still valid. However, I’ve neglected one or another topic which I’ll now just add here to that list.

The emergence of AI in audio production

What we can currently see already in the market is the ermergence of some clever mixing tools aiming to solve very specific mixing tasks, e.g. resonance smoothing and spectral balancing. Tools like that might be based on deep learning or other smart and sophisticated algorithms. There is no such common/strict “AI” definition and we will see an increasing use of the “AI” badge even only for the marketing claim to be superior.

Some other markets are ahead in this area, so it might be a good idea to just look into them. For example, AI applications in the digital photography domain are already ranging from smart assistance during taking a photo itself up to complete automated post processing. There is AI eye/face detection in-camera, skin retouching, sky replacement and even complete picture development. Available for all kinds of devices, assisted or fully automated and in all shades of quality and pricing.

Such technology not only shapes the production itself but a market and business as a whole. For example, traditional gate keepers might disappear because they are no longer necessary to create, edit and distribute things but also the market might get flooded with mediocre content. To some extend we can see this already in the audio domain and the emergence of AI within our production will just be an accelerator for all that.

The future of audio mastering

Audio Mastering demands shifted slightly over the recent years already. We’ve seen new requirements coming from streaming services, the album concept has become less relevant and there was (and still is) a strong demand for an increased loudness target. Also, the CD has been loosing relevance but Vinyl is back and has become a sustaining trend again, surprisingly. Currently Dolby Atmos gains some momentum, but the actual consumer market acceptance remains to be proven. I would not place my bet on that since this has way more implications (from a consumer point of view) than just introducing UHD as a new display standard.

Concerning the technical production, a complete ITB shift – as we’ve seen it in the mixing domain – has not been completed yet but the new digital possibilities like dynamic equalizing or full spectrum balancing are slowly adopted. All in all, audio mastering slowly evolves along the ever changing demands but remains surprisingly stable, sustaining as a business and this will probably continue for the next (few) years.

Social Media, your constant source of misinformation

How To Make Vocals Sound Analog? Using Clippers For Clean Transparent Loudness. Am I on drugs now? No, I’ve just entered the twisted realm of social media. The place where noobs advice you pro mixing tips and the reviews are paid. Everyone is an engineer here but its sooo entertaining. Only purpose: Attention. Currency: Clicks&Subs. Tiktok surpassed YT regarding reach. Content half-life measured in hours. That DISLIKE button is gone. THERE IS NO HOPE.

The (over-) saturated audio plugin market and the future of DSP

Over the years, a vast variety of vendors and products has been flooded the audio plugin market, offering literally hundreds of options to choose from. While this appears to be a good thing at first glance (increaed competition leads to lower retail prices) this has indeed a number of implications to look at. The issues we should be concerned the most about are the lack of innovation and the drop in quality. We will continue to see a lot of “me too” products as well as retro brands gilding their HW brands with yesterday SW tech.

Also, we can expect a trend of market consolidation which might appear in different shapes. Traditionally, this is about mergers and aquisitions but today its way more prominently about successfully establishing a leading business platform. And this is why HW DSP will be dead on the long run becuse those vendors just failed in creating competitive business platforms. Other players stepped in here already.

The renaissance of the Baxandall EQs

Already in 1950, Peter Baxandall designed an analog tone correction circuit which found its way into some million consumer audio devices later on. Today, it is simply referred to as a Baxandall EQ.

What the f*ck is a Baxandall EQ?

Beside its appearance in numerous guitar amplifiers and effects, it made a very prominent reincarnation in the pro audio gear world in 2010 with the Dangerous Music Bax EQ. The concept shines with its very broad curves and gentle slopes which are all about transparancy and so it came to no surprise that this made it into lots of mastering rigs right away.

And it also had a reason that already in 2011 I did an authentic 1:1 emulation of the very same curves within the Baxter EQ plugin but just adding a dual channel M/S layout to better fit the mastering duties. For maximum accuracy and transparancy it already featured oversampling and double-precision filter calculations to that time and it is still one of my personal all time favourite EQs.

BaxterEQ

During the last 10 years quite a number of devices emerged each showing its very own interpretation of the Baxandall EQ whether thats in hard or software and this was highly anticipated especially in the mastering domain.

A highly deserved revival aka renaissance.

When comparing units be aware that the frequency labeling is not standardized and different frequencies might be declared while giving you same/similar curves. More plots and infos can be found here (german language).