Multi-channel production has been pushed strongly again for some time, and not only by Dolby and Apple. But what does “multi-channel” actually mean in your music production? Is it already relevant for recording and mixing or rather a downstream production step? Does it play a role at all or is it irrelevant for you as a music producer?
sustaining trends in audio land, 2023 edition
So, the year 2023 is slowly getting underway – time to take another look at the sustaining trends in audio land. Two of the 2022 themes have already been further confirmed and manifested – so let’s take a quick look. A third topic, however, has developed at an incredible speed and in an unbelievable way, to the surprise of all of us. But one thing at a time.
The (over-) saturated audio plugin market
A continuing trend towards market consolidation was to be expected as a result of a constantly oversaturated market, and indeed last year saw a whole series of merger and acquisition activities as well as new alliances. Involved in such activities were brands such as Slate Digital, Sonnox, Focusrite, Brainworx, Plugin Alliance, NI, iZotope and many more.
This is something quite normal in saturated markets and not a bad thing per se, but we might worry about a lack of innovation and diversity as a result. Alongside this, we will continue to see many companies late to the party offering “me too” products and retro brands gilding their HW brands with yesterday’s SW technology. The smarter companies will continue their efforts to successfully establish leading business platforms.
The future of HW DSP as a plugin platform
Since the HW DSP market has not succeeded in creating such a competitive (plug-in) business platform, we are currently witnessing the decline of this domain and in the long run everything will be offered natively. Last year, we’ve seen some late movers also starting such transformations, e.g. UA.
The emergence of AI in audio production
Of course, this was not only predictable but also announced, but no one had ever expected the extent and speed of its emergence over the past year. This applies first and foremost to its appearance in general, but also its impact to the whole music domain in particular. This impact will be immense and dramatic, affecting not only tools and work processes, but also music culture and its economy. The effects will be very, very profound, similar to the way the internet entered all areas of our lives.
The current trend of emulating effect devices with deep learning seems less exciting in this context, as it is just yet another form of effect sampling where we might see little innovation. Much more exciting will be the impact on areas such as composition, mixing and mastering, but also music distribution and value creation in general. But that will be the subject of another detailed article in this Blog.
We live in exciting times.
Stay tuned!
what is a “box tone”?
“Box tone” is a term that is often used to describe the characteristic sound of a particular piece of audio equipment, particularly when it comes to classic analog effects devices such as equalizers and compressors.
The box tone of an effect is often described as the unique timbre or tonal coloration that the device imparts on the audio signal as it passes through it. This can be due to a variety of factors, including the type and quality of the components used in the device, the design of the circuitry, and the way the device processes the signal.
Some audio engineers and producers may seek out specific box tones for their recordings and mixes, as they can add character and depth to the sound. Others may prefer a more neutral or transparent sound, in which case they may choose equipment that has a more subtle or less noticeable box tone.
It’s important to note that the term “box tone” is often used informally and can be somewhat subjective, as different people may have different opinions on what constitutes a distinctive or desirable box tone.
the history of Cubase
When Cubase 3.0 came out in 1996 and introduced VST for the first time with all its new and fascinating possibilities, that was the point where I decided to get more involved in music production and set up a small (home) recording studio. VST was the basis for all this and how I imagined a modern (computer based) studio production. What a revolution that was. Watching this video today brings up a lot of nostalgic feelings …
TesslaPRO mkIII released
the magic is where the transient happens
The Tessla audio plugin series once started as a reminiscence to classic transformer based circuit designs of the 50s and 60s but without just being a clone stuck in the past. The PRO version has been made for mixing and mastering engineers working in the digital domain but always missing that extra vibe delivered by some highend analog devices.
TesslaPRO brings back the subtle artifacts from the analog right into the digital domain. It sligthly colors the sound, polishes transients and creates depth and dimension in the stereo field to get that cohesive sound we’re after. All the analog goodness in subtle doses: It’s a mixing effect intended to be used here and there, wherever the mix demands it.
The mkIII version is a technical redesign, further refined to capture all those sonic details while reducing audible distortions at the same time. It further blurs the line between compression and saturation and also takes aural perception based effects into account.
Available for Windows VST in 32 and 64bit as freeware. Download your copy here.
sustaining trends in audio land, 2022 edition
Forecasts are difficult, especially when they concern the future – Mark Twain
In last years edition about sustaining trends in audio land I’ve covered pretty much everything from mobile and modular, DAW and DAW-less up to retro outboard and ITB production trends. From my point of view, all points made so far are still valid. However, I’ve neglected one or another topic which I’ll now just add here to that list.
The emergence of AI in audio production
What we can currently see already in the market is the ermergence of some clever mixing tools aiming to solve very specific mixing tasks, e.g. resonance smoothing and spectral balancing. Tools like that might be based on deep learning or other smart and sophisticated algorithms. There is no such common/strict “AI” definition and we will see an increasing use of the “AI” badge even only for the marketing claim to be superior.
Some other markets are ahead in this area, so it might be a good idea to just look into them. For example, AI applications in the digital photography domain are already ranging from smart assistance during taking a photo itself up to complete automated post processing. There is AI eye/face detection in-camera, skin retouching, sky replacement and even complete picture development. Available for all kinds of devices, assisted or fully automated and in all shades of quality and pricing.
Such technology not only shapes the production itself but a market and business as a whole. For example, traditional gate keepers might disappear because they are no longer necessary to create, edit and distribute things but also the market might get flooded with mediocre content. To some extend we can see this already in the audio domain and the emergence of AI within our production will just be an accelerator for all that.
The future of audio mastering
Audio Mastering demands shifted slightly over the recent years already. We’ve seen new requirements coming from streaming services, the album concept has become less relevant and there was (and still is) a strong demand for an increased loudness target. Also, the CD has been loosing relevance but Vinyl is back and has become a sustaining trend again, surprisingly. Currently Dolby Atmos gains some momentum, but the actual consumer market acceptance remains to be proven. I would not place my bet on that since this has way more implications (from a consumer point of view) than just introducing UHD as a new display standard.
Concerning the technical production, a complete ITB shift – as we’ve seen it in the mixing domain – has not been completed yet but the new digital possibilities like dynamic equalizing or full spectrum balancing are slowly adopted. All in all, audio mastering slowly evolves along the ever changing demands but remains surprisingly stable, sustaining as a business and this will probably continue for the next (few) years.
Social Media, your constant source of misinformation
How To Make Vocals Sound Analog? Using Clippers For Clean Transparent Loudness. Am I on drugs now? No, I’ve just entered the twisted realm of social media. The place where noobs advice you pro mixing tips and the reviews are paid. Everyone is an engineer here but its sooo entertaining. Only purpose: Attention. Currency: Clicks&Subs. Tiktok surpassed YT regarding reach. Content half-life measured in hours. That DISLIKE button is gone. THERE IS NO HOPE.
The (over-) saturated audio plugin market and the future of DSP
Over the years, a vast variety of vendors and products has been flooded the audio plugin market, offering literally hundreds of options to choose from. While this appears to be a good thing at first glance (increaed competition leads to lower retail prices) this has indeed a number of implications to look at. The issues we should be concerned the most about are the lack of innovation and the drop in quality. We will continue to see a lot of “me too” products as well as retro brands gilding their HW brands with yesterday SW tech.
Also, we can expect a trend of market consolidation which might appear in different shapes. Traditionally, this is about mergers and aquisitions but today its way more prominently about successfully establishing a leading business platform. And this is why HW DSP will be dead on the long run becuse those vendors just failed in creating competitive business platforms. Other players stepped in here already.
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