“Hardware ist schön, Hardware ist groß, Hardware kleidet sehr gut” – as stated by Christoph Kemper (developer of the famous Access Virus) in a recent interview for the german Musotalk online magazine. Which basically translates into something like “Hardware is big, hardware is sexy, hardware makes you look good”. While this was held in the context of the developments of his brand new “Kemper Profiling Amp” and about what we still actually see on a typical live stage today (and what is just a fake), it still seems to be the paradigm in quite some studios as well.
Funnily, lots of them are already working (at least partly) ITB and rarely touch the outboard anymore. The plain reason for this is simply a much more convenient workflow which directly translates into time and budget savings. Nevertheless, the producers website typically remains decorated with the usual outboard equipment brands and so the studio wall. Still seems to look more attractive to whomsoever.
Today, the really interesting music production insights can be obtained from the successful and rather open-minded and pragmatic producers. They choose the tools that work and don’t care that much about the tedious ITB versus outboard discussion. They usually don’t spent their time on ranting about stuff that don’t work. They have to deliver.
Despite the more prominent examples like Charles Dye or Phil Tan, gearslut and down under producer Dax Liniere gives some great insights into his latest production for the Sydney band sleepmakeswaves, which is not only ITB to a large extend but in which a whole bunch of freeware tools are used as well. Read (and hear) the report over there at gearslutz.